* This is a school project with no association with illy.
brief:
Design a portable speaker as an extension of Jamo's product line. The design of the products should lean on two brand pillars: Scandinavian (Simplicity, Minimal, Design, Functionality) and Authenticity (50 years legacy of Jamo).
4 weeks personal project
Research
Ideation
Form visualisation
Prototyping
skills:
The user being under 35, affluent and well-dressed would imply a sophisticated style. Style conscious, but not brash or heavily branded. This combination remains aspirational for areas like Japan or Europe while still appealing to the more luxury-orientated markets of America.
persona and CMF plan
with WGSN
"Classy" but not classical
CMF direction
Durable
Natural
Craftsmanship
Neutral tones
ideation and form development
exploring different user scenarios
%2002.jpg)
final design
The final direction was chosen due to its advantage in ergonomics and the volume knob will definitely makes it very useful feature to have.
JAMO AWARD WINNER 2021
interior scenarios
The design language doesn't match throughout the catalogue of jamo
Incoherence in design lanugage
Traditional and reliable brand but needs to offer modern designs and experience.
Disconnection with modern day user
The speakers don't look interior-friendly, and the CMF seems outdated.
Lack of interior friendly materials
research
& observations
attention to details
I modelled a 1:1 prototype with materials that are intended for the final product. This provided a great understanding of the scale and ergonomics.
Ergonomics Study
Tactile buttons
Top part will work as a volume rocker
Easy to carry